Swarovski Optik, an off-shoot of the famous Swarovski crystal company, makes a variety of viewing instruments such as binoculars, telescopes, and optronic instruments. One of Swarovski's main product lines are scopes marketing to nature watchers and photographers. These scopes allow the nature lover to view wildlife up close and even take incredible pictures. However, in addition to manufacturing tools to help people get closer to nature, Swarovski as a company also has close ties to the environment and nature.
The Swarovski Philosophy
Swarovski is headquartered in Tyrol, Austria, which gets all its electricity from hydropower. The area around Tyrol is full of mountains, forests, glaciers, and other monuments of nature, so it's no wonder that the folks at Swarovski Optik have developed an affinity for nature and the environment over the years. It is also no wonder that these same nature lovers began to specialize in equipment designed to capture wildlife in all its glory.
In addition to loving nature, Swarovski Optik's published business philosophy includes a commitment to the environment. The company employs the use of environmentally friendly manufacturing procedures and also supports many conservation projects worldwide. This love of and protection of nature gives the company a common goal with its customer, and perhaps is one of the reasons Swarovski Optik has built up such a reputation for quality, user-friendly products.
Swarovski Nature Projects
There is one WWF station for birds of prey in all of Austria, and it is successful due in part to Swarovski's support. This station focuses on breeding the bearded vulture, which almost became extinct during the last century.
In addition to this station, Swarovski has initiated or supported numerous conservation efforts worldwide. Currently, Swarovski is working together with the Hornbill Foundation to build nesting aids for the hornbill population in Thailand. The goal is stabilize the population of this exotic bird, which has declined rapidly in the middle of the 1990s.
Swarovski also purchased a large piece of land in Poland for BirdLife, which is a partner organization of the company. This land is located on Karsiborska Kepa, an island just off of Poland that has a large area of unruined wetlands. Since the wetlands are disappearing around the world, this piece of land has become a sanctuary for 114 species of wetland birds. The number of species inhabiting this wetland is projected to grow as more and more wetlands are invaded by saltwater or human inhabitants.
There is a small area of Colombia that is home to one of the most endangered species of hummingbird in the Americas. That bird is the colorful puffleg, and Swarovski Optik has come forward to act as the protector of this tiny flitter. It is estimated that there are not more than two hundred and fifty colorful pufflegs remaining the entire world. In order to protect these birds from extinction, Swarovski has purchasing a large piece of land in Colombia to be used as a protected habitat. In addition to the rare colorful puffleg, there are sixteen other species of bird located in this land that are endangered, as well as two species of frogs.
In addition to supporting nature conservation by provide finances or buying land for protected habitat, Swarovski also lends its optic resources to the fight as well. One of the most endangered species on earth is the black rhinoceros. It is estimated that there are only two thousand black rhinos remaining in the world, and most of those live in Namibia. Since the black rhino was endangered due almost entirely to poaching, game wardens in and around national parks in Namibia keep a close eye on these big creatures. In order to help with this, Swarovski supplies these game wardens with state of the art telescopes, long-range binoculars, and even night-vision. Swarovski has also created watering holes in the area for the rhinoceros.
Swarovski has even brought its conservatory efforts to the United States. In conjunction with the National Fish and Wildlife Foundation, Swarovski founded the "Migratory Bird Conservancy", which is now being supported by over thirty other companies related to bird watching.
When Swarovski Optik says it is committed to the environment and those who love nature, they are not just leading into a sales pitch. They back up this commitment with a history of conservation and support, which gives them a great bond with their customers, many who love nature just as much as the maker of their telescope.
Rob Rich is the president and CEO of MEI Research, a Temecula, California- based company with many lighting/equipment manufacturing property supply for consumers, businesses, and the military. For more information on swarovski & telescope, check out http://www.meioptics.com/
ไม่มีความคิดเห็น:
แสดงความคิดเห็น